The Independent C-Store:
A marketplace that’s hard to crack,
and even harder to market to.

Until now.

 

 


Independents: a huge and growing market

Many independents serve nearly 1,500 customers a day, with annual in-store sales exceeding $1,000,000.

Independent operators represent more than half of the country’s Convenience Store/Petroleum industry. Many independents serve nearly 1,500 customers a day, with annual in-store sales exceeding $1,000,000. And these independents, with up to 10 stores, can make decisions on new products or promotions more quickly than large chain operators.

But until now, this growing market has been difficult to reach and often misunderstood.